After three years with the 2019 branding, I revamped the design by transforming static thumbprint lines into dynamic waves, bringing the brand to life. A new stretchy typeface was introduced, adding visual impact and flexibility for animation. To celebrate LA's vibrant culture, I also created a graffiti-inspired typeface, infusing an urban edge and authentic LA style. Additionally, a subtle halo graphic, nodding to Los Angeles as the "City of Angels," was added to enhance the brand's elevated identity and local connection.